Neurontin for everything how a pharmaceutical company take a unproven value and potentially dangerous drug as Neurontin and turn it into a box office success billion dollars? Of deceit, lies, bribes and the New York Times, writer and author of melody Peterson health reports.
Peterson in his book "Our Daily Meds", reveals the trickery, pseudoscience, and greed behind for the marketing of many of the drugs today.
The story of a drug in particular Neurontin, proves false, ruthless, cold and some Executive of heart drug can be. Original clinical studies evaluating the effectiveness of Neurontin for the treatment of epilepsy were less impressive.
Studies showed not only that the medication was not effective and potentially dangerous, but that 5-10% of patients that actually increased frequency and severity of seizures.
The FDA found that the drug is meaningless and had serious concerns about potential risks. But in the end gave in to pressure and allowed to Neurontin to be marketed as second-line drug. This meant that was to use only after other drugs for epilepsy tried and failed.
Executive n of drug problems were willing to do a drug Neurontin million dollars blockbusting and one small thing as science was not going to stop them. No matter the legitimate research had shown that Neurontin was not effective in 10 conditions is promoted in favour, including disorder deficit attention, fibromyalgia, chronic pain, diabetic neuropathy, fibromyalgia, disorders of humor, migraines, and bipolar disorder.
Concerned scientific truth may interfere with his plans for the establishment of Neurontin as a destroyer of block, Pfizer tried to cover up these studies including showing Neurontin was no better than a placebo in reducing pain in the nervios-diabéticos "I think that we can limit the potential on the sides of the study, by delaying the publication during the duration of a possible more importantly how draft study."
To realize new studies would be costly and probably negative, aggressive plotted a plan to ignore science, clinical trials, and morality, and began marketing Neurontin for a variety of chronic diseases. John Ford to a senior executive marketing had this to say at a meeting of sales "Neurontin for pain, Neurontin to monotherapy, Neurontin for bipolar, Neurontin for everything." Don't need to do to Phil Magistro a level sales executive left him a voice message for their sales force by saying: "When we get there, we want to give you a kick in the ass." We want to sell Neurontin for pain. It is ok? Monotherapy and everything which can speak. That is what we want to do. "And that's exactly what they did sales representatives but drank the"abode of Kool-Aid"and promoted for all diseases that snake oil could imagine". And functioned; 90% of the 2.7 million dollars in sales of Neurontin finally came out of use of the etiqueta-90% of the requirements were for untested uses.
Then do a pharmaceutical company taking an untested, potentially dangerous drug and successfully market doctors? Easy trick here, bribe them. The company paid marketing writers to write pseudocientíficos, and of course very good articles about the wonders of Neurontin.
Education, a ghost written signature marketing medical services paid $ 60,000 to create dozens of studies made in Neurontin. Doctors were paid $ 1,000 each to following "sign-off" in the article. An internal note of this group is developer"Project finished." "We need only an author". This piece was particularly aimed at children with disorder deficit of attention. Consider the effects of Neurontin include: pain muscle rash and itching ganglia inflammation pain throat and fever aggression difficulty in concentration mental depression nightmares chills greater probability of certain types of seizures in the State of mind or mental nasal hemorrhages or unusual bleeding or bruising difficulty breathing the llagas, ulcers or points white lips or mouth tiredness or unusual weakness wheezing, tightness in the chest or difficult breathing sales reps were paying doctors recommend this medicine in children 10 years. Fear eh? Medical found sales reps were eager to attend meet, greet, and treat dinners. The doctors were paid to a maximum of $ 300 to hear arguments Neurontin sales while dining in four-star restaurants. Doctors giving these conversations dinner was paid up to $ 100,000 per year.
And sales executive Neurontin also are willing to pay medical $ 750 each to attend all expenses paid holidays including one in the luxurious resort Château Élan, located just outside of Atlanta. Doctors were continuing, while the wonders of Neurontin in the morning, leaving the afternoon free to relax in the swimming pool is brainwashing education hours, the Spa receives daily treatment, play golf, eat meals gourmet and enjoy the night, including free tickets for the 1996 shows summer Olympic Games.
Not satisfied with its ever greater generosity, marketing executives decided to pay only $ 350 doctors for each patient is placed in Neurontin. In 2004, the campaign of lies and deception came to its end-Pfizer guilty of criminal fraud in the promotion of Neurontin, and agreed to pay $ 430 million.
In October 2008 a new lawsuit brought by the same lawyer, alleges the misdeeds of the company was much beyond the initially charges. According to judicial documents not sealed recently, not only the company and its subsidiaries unapproved towards Neurontin uses - practice in the center of the first demand that Pfizer admitted that as part of their agreement - did so knowing that the medication was not effective for several of these conditions. Pfizer, according to documents, dedicated to the "absolute disappointment of the biomedical community, and the removal of scientific truth" - stagnation or stop the publication of negative results of the study designs of trial and to take the drug data manipulation seem more effective than it was; and the use of questionable tactics to improve the image of the drug and increase their sales. The question is how many other drugs are sold with little or no scientific studies that they are effective? Could Pfizer Lyrica, the living image of Neurontin (packages of different drugs same) snake oil? Perhaps, so she studies and Fibromyalgia are less than stellar, in spite of the real likelihood that the study was manipulated to produce positive results.
Melody Peterson "Our daily Meds" book is a required reading for anyone who wants to make informed decisions on their most important asset, their health.
